Following minimum things to do in order to improve the quality of data feeds. We should also make sure that we adhere to Google base program policy and its guidelines.
Title: Making sure that the product title describes the product. Keep it precise, short and simple. Google base shorten product titles to up to 70 characters limit, so avoid overdoing the titles by stuffing keywords.
Description: Product description should be clear and comprehensive. A good idea would be to tell the benefits of the product by including the most important and catchy attributes of the product like free shipping, sale, discounts, etc…
Link: Making sure the link provided on Google’s product page is directed to the correct landing page on the website. When users are directed to some other product page, they are most likely to leave the website rather than take the pain to search the website for the correct product.
Price: This is a mandatory field in Google base data feeds. The price that you include in the Google base feed must be same the price on the landing page.
Product ID: This is the product’s internal Identification code. Making sure that we maintain the same Id when we re-submit our product or send a new data feed.
MPN/UPC: Most ready to buy shoppers will search for the product by entering MPN/UPC number along with some product attribute. So including an MPN/UPC will help the online retailer to make his products more visible to online shoppers.
Product Image: Including an image can greatly increase the chances of a user clicking on the item in the search results. When adding images to the feed, make sure that we include only high quality images that accurately represent the product as it is displayed on the item page. Do not include logo or generic images.
Feed Format: Google allows you to upload feeds in multiple ways. If you have few items, you can individually upload them using a web form. Alternatively you can also upload using single tab-delimited text or XML file. To learn more about data feeds read, “How to post an item to Google Product Search? ”
Set your target country: Specify the location where we’d like the items to be displayed in the search results. This helps us to focus on the target audience, as it screens us from appearing in search results where we don’t intend to sell. This will greatly reduce the bounce rates of the site.
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