The ranking factor of Google Product Search is Relevancy where it includes quality and accuracy of data feeds with the search term.
The more relevant product attributes we give, the more are the chances of getting visibility in Google product search result when a user types similar or relevant attributes. Google base allows us to insert more product attributes through customized attributes feature.
Google has some predefined product attributes that we might need like size, format, color, height, weight but Google has an option wherein we can use our own unlimited custom attributes. See below some of the custom attributes: Continued…
Posted in Data Feed Optimization.
Tagged with Data Feed Optimization, Google Base Optimization, Google Merchant.
By
– May 2, 2010
Following minimum things to do in order to improve the quality of data feeds. We should also make sure that we adhere to Google base program policy and its guidelines.
Title: Making sure that the product title describes the product. Keep it precise, short and simple. Google base shorten product titles to up to 70 characters limit, so avoid overdoing the titles by stuffing keywords.
Description: Product description should be clear and comprehensive. A good idea would be to tell the benefits of the product by including the most important and catchy attributes of the product like free shipping, sale, discounts, etc…
Link: Making sure the link provided on Google’s product page is directed to the correct landing page on the website. When users are directed to some other product page, they are most likely to leave the website rather than take the pain to search the website for the correct product.
Continued…
Posted in Data Feed Optimization.
Tagged with Data Feed Optimization, Google Base Optimization, Google Merchant.
By
– May 2, 2010
Welcome to WordPress. This is your first post. Edit or delete it, then start blogging!
Posted in Email Marketing.
By
– April 27, 2010
